When you comes to On-Page SEO, I'm sure you've listen enough about Keywords, Meta Tags, Content, Keyword Density etc.
If you take desired keyword in domain name during registration then it becomes keyword rich domain that means this domain is relevant to your business.
Keyword rich domain name and domain age are one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.
Syntax: <title>Write title of your web page up-to 70 characters including spaces</title>
A Title Tag is one of the most important on-page SEO element that specifies the title of a web page. The length of a title tag is up to 70 characters including spaces.
Make sure each page has a unique title and put your most important keywords in title tag in a way that make sense. Place your title tag in web page's header section between the <head>...</head>.
Syntax: <meta name="keywords" content="Write targeted keywords of your web page up-to 160 characters including spaces" />
The Meta Keywords attribute was utilized by search engines to provide more accurate search results. Nowadays Meta Keywords are less important for Google but still useful for Bing and other search engines. In this tag place your targeted keywords.
Syntax: <link rel="canonical" href="Write your web page here" />
Make sure that your web pages have Meta Canonical tag.
Favicon is a small icon that appear next to your site's name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure that your website has a Favicon.
Syntax: <img src="image path" alt="alternative text of image" title="title text of image" />
Alternative Text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query.
The alternative text also helps makes an image more likely to appear in a Google image search. Try to minimize the number of alt text characters to optimize page load times.
Keywords Density and Consistency are notable factors for optimal page SEO. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, H1 through H6 headings, alt image attributes, back-links and internal links anchor text.
Keyword density of above 2.5% can indicate that the word or a phrase appears too many time in the content.
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross-browser compatibility.
In general, it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.
Review all outgoing links and remove unnecessary links from your website.
Flash content can't be properly indexed by search engines. You can maximize SEO efforts by avoiding Flash. Search engines also have problems with Frames because they can't crawl or index the content within them.
Make sure that your website doesn't have Flash or Frames.
Using underscores in URL makes it hard for search engines to determine site's relevance to a search. Google sees hyphens as word separators while underscores are ignored.
Need to change all underscores to hyphens to maximize your SEO. Make sure that your website doesn't have underscores in URLs.
Search engines like Google are now able to index your website with its IP instead of its domain name. This will result in duplicate content.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do a .htaccess 301 redirect to make sure the IP does not get indexed.
XML Sitemap contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. Once you created an XML sitemap for your website, submit it to Google and Bing through Google Search Console and Bing Webmaster Tools respectively.
They can also include information like your site's latest updates, the frequency of changes and the importance of URLs.
Mobile-friendly web pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices.
Make sure that your website has responsive web design.
Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Make sure that your web pages loading time on mobile devices should be good.
High level of social media activity increases domain authority and ability to rank higher helps search engines to find and index new content in real-time provides indicators for content authenticity and reader's engagement. Hence you should have profiles on Facebook, Twitter, LinkedIn, Google Plus, Instagram etc and these should be linked to the website.
This strategy helps drive referral traffic to your website. Also, place social sharing button on the website by which anyone can directly share your web pages to his social media profile.
Google Webmaster Tools formally known as Google Search Console is a really valuable instrument for SEO. Google Webmaster Tools also allows to know if your site is infected with malware.
It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc. Hence make sure that your website is verified with Google Webmaster Tools.
Feel free to contact us anytime with your queries. We take your requirements on high priority and strive to come up with the best assistance in the industry.