Question: What is SEO and how does it works?

Answer: The process of making a site and its content highly relevant for both search engines and searchers to increase ROI or meet goals. SEO includes technical tasks to make it easier for search engine spiders to index the content on a website or social media networking community.

Question: What is domain age?

Answer: It refers to the length of time that a website has been registered and active. Domain age conveys trust to website visitors and to the search engines.

Question: What is web page size & load time?

Answer: Web page size and page load time plays an important role to rank a website. If web page size and load time will longer than it will difficult for search engine to rank website. Standard page load time is 2-3 sec and page size is 100 to 150KB.

Question: Does website size matters?

Answer: Yes, site size does matter. Search engines will only crawl a portion of the data on a site if it is overrun with programming codes, large graphics and other technological instances that would slow down as website load time.

Question: Can you explain keyword rich URL?

Answer: When we use a whole keywords or some part of keywords in URL then it became a keyword rich URL and will give boost to search engine ranking. So we need to make a domain keyword oriented for effective ranking.

Question: Does domain extensions (Top level domains like .com, co.uk) matters?

Answer: Yes they do. Especially when it comes to country-based domains like .fr, .de or .es for local results in respective countries you should use preferably a country domain to get a small advantage.

Question: What is content duplicacy?

Answer: Search Engine does not consider the duplicate content on website and can make penalize or DE index the copied page so we should use only real and high quality content related to subject.

Question: Let me know about hidden text?

Answer: Using hidden text is a black hat SEO technique and may be harmful for search engine ranking, so we should not use text or content in a hidden way.

Question: How sitemap is important?

Answer: Basically we use two types of sitemap in website first one is User sitemap (HTML) and another one is XML sitemap. The basic difference is that XML sitemap is search engine friendly sitemap and it helps in indexing the pages, another one HTML is user friendly sitemap which helps to user site navigation.

Question: Do I need an XML sitemap?

Answer: There is some room for debate but it is highly recommended to have a XML Sitemap for your site to provide further information to search engines.

Question: What is the main function of robots.txt

Answer: It's a simple text file named by robots which lies in websites root directory. Through this file we can disallow unnecessary pages.

Question: What is canonical issue?

Answer: When website opens in both version with www or non www, it means there is a canonical issue in the site. Website should be open in the only one version. Other wise search engine will consider another URL's content as a duplicate. It may be harmful for ranking purpose. For this we need a proper redirection to www URL's or non www URL's.

Question: What is 301 redirection?

Answer: A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no dead or non-working, active links on a page within your site.

Question: Let me know about Alt tags?

Answer: Search Engine does not consider the images, it consider only text. So we need to use alternative text in images Alt Tag.

Question: What are heading tags?

Answer: Heading tags are the simplest way to divide your document. If you think of your site as a call center, then the headings are the headlines on the call center. The main headline is an H1 and subsequent headings are H2 through H6. Heading tags also provide boost to search engine rankings as well. So we should need to implement targeted keywords in heading tags.

Question: What are meta tags?

Answer: Meta tags are HTML codes that are inserted into the header on a web page. It provides information about a web page. In the context of SEO, when people refer to Meta tags, they are usually referring to the title tag, Meta description tag and the Meta keywords tag. These appear in the Head section of your code. The most important one is title tag and Meta Description. Search engines used to use these almost entirely to index and rank pages. The limitation of Title tags is 68-70 characters using spaces and the limitation of Meta des if 150-180 characters.

Question: Do I need meta tags for SEO?

Answer: Yes, although some meta tags are no longer being used for search engine placement and indexing, the information is usually display and will increase the chances of someone clicking a link to your website. Other meta tag information gives data to the search engines to help decide if your site is safe and when they should return to index again.

Question: About meta robots?

Answer: It's also an attribute in Meta section and plays an important role. Generally it is use basically for index or de index and follow or no follow links on a web page.

Question: About keyword density?

Answer: Keyword density refers to the ratio of the word that is being searched for, against the total number of words appearing on a given web page. If your keyword occurs only twice in a page of 100 words, then the keywords density will 2%. Improving the keyword density on your website is one of the fastest and simplest ways to increase your site's visibility in the search engine results pages. The standard keyword density is 2.0 to 2.5% in a web page including Meta, Alt tags, content part to make this page visible in search engine.

Question: About keyword stuffing?

Answer: Using of a keyword again and again is called keyword stuffing and comes under black hat SEO technique. So we should avoid keyword stuffing and try to use keyword in a generic way.

Question: About keyword prominence & proximity?

Answer: These both are the essential thing in on page SEO. Keyword Prominence is a measure of keyword significance that indicates how close a keyword is to the start of the analyzed page area. It is calculated individually for each important page area, and on the another hand side keyword proximity refers to the mixture of the density of a keyword and the prominence.

Question: Why use Google Analytics?

Answer: Through Google Analytics we can track our traffic (direct, referral and organic), for tracking traffic we need to add an analytic script in our header section.

Question: Google Webmaster Tool (now Search Console)?

Answer: The whole idea of Google Webmaster Tools is to provide website owners with the means to improve their sites visibility on the web and also diagnose a number of different errors (if they exist). We need to create a Gmail account before using Google Webmaster Tool. Installation of webmaster tool contains two process first one is add a verification code in header and another one placing a verification essential file in websites root directory.

Question: Do no-follow links count?

Answer: Yes, search engines don't count nofollow links completely but it decreases the credibility of the link and therefore it's link juice.

Question: Is buying links, hidden text, IP delivery etc. black hat SEO?

Answer: Most definitely! Some techniques can be used ethically as well but there these specific tactics are black hat SEO tactics.

Question: Why should I outsource my SEO work?

Answer: SEO is a full time process. Unless you have at least one experienced full time SEO in-house it is strongly advised to seek assistance from a SEO company or consultant.

Question: Do I need high PR for SEO?

Answer: PageRank is important to some but it is all about the content on your site and your target audience. There are thousands of websites that have great PageRank with absolutely no return on investment (ROI) and vise-versa.

Question: When will we see results?

Answer: Some websites are indexed in a few hours and some take a few months. This time span depends on the search engine's processes, your content and age of website as well as your level of competition.

Contact Us

Feel free to contact us anytime with your digital or web related query. We take your requirements on high priority and strive to come up with the best assistance in the industry.

SEM Expert Nitin
Noida - 201301
Delhi/NCR, India
Phone: (+91) 9899815085
Email: semexpertnitin@gmail.com
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